Posts Tagged ‘iPhone’


iPhone 4 gives advertising a facelift with iAds

July 22nd, 2010 by chelsea

We thought we’d exhausted all options with banner ads and pop-ups, but Apple’s CEO Steve Jobs is changing the way we interact with ads.

iAds is Apple’s new brainchild, which takes the principle of in-search advertising and applies it within the app, according to an article in Mashable.

Jobs ran with the idea as a way to fix a common problem with traditional ads, which he said is the combination of interaction and emotion. A user would explore an iAd for the movie Toy Story by clicking the ad and watching trailers, playing games and even buying products through the ad.

Go mobile, or go home, right?


Photo via apple.com



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Posted in advertising | 1 Comment »

Internet-based TV moves to portable devices with Hulu Plus

July 15th, 2010 by chelsea

In an age where mobile computing is the norm, it was only a matter of time before TV viewing on smartphones became mainstream.

That time has come.

For the past three years, Hulu has delivered premium video content that caters to both consumers’ and advertisers’ needs. This free media content turns a profit through advertisements. Hulu has the added benefit of having less advertisements than television.

The Hulu Plus application allows brands to expand to mobile and portable devices, such as the iPhone and iPad–with a catch. The plus version requires a $9.99 monthly subscription fee, which provides users with entire series and seasons of content in HD.

Mobility is a great thing.


Photo via businessinsider.com


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San Francisco’s SXSW creates full-service smartphone app (butler not included)

April 1st, 2010 by chelsea

When human error gets in the way, there’s always technology. That’s why a San Francisco company developed a smartphone app that takes direction and gets it done right — the first time.

Siri is a “personal assistant” — without the attitude. The app works by listening to complete sentences and converting them into tasks, according to an article in Netted. So you can ask Siri specific questions about weather, movies, restaurants, local resources and events, and the app will begin searching the Web for your answer. The best part is you don’t have to speak in complete sentences — a simple command will do.

Siri operates using an algorithm that takes into consideration the time, your location, your preferences, etc., so the more you use it, the more accurate it is.

Now if only Siri could take our dry cleaning.


Photo via iphonebuzz.com






 

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Posted in San Francisco | No Comments »

L.A. startup creates digital tags to keep track of objects

March 16th, 2010 by chelsea

Missing or misplaced items often create sticky situations, so an L.A. company created “stickybits” to help people get out the door a little faster.

The company wanted to “leave digital traces in the physical world,” according to an article in The Los Angeles Times. The result is a bar code sticker that allows you to track any physical object. Your Android or iPhone simply scans the bar code, and you can choose to attach a message (text, picture or video) to the code. That way others can be notified when the information is received. Or you can keep tabs on the information — and its location — yourself.

“We have just never had a way to connect objects to each other or to people. This is an attempt to make visible all kinds of social dynamics around objects that otherwise have been invisible,” said co-Founder Seth Goldstein.

So how do you use it? Just download the free mobile app and order some stickers — one pack of 20 is about $10.

Talk about a time saver!

Photo via latimes.com

Photo via www.stickybits.com/

 

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Posted in L.A. | No Comments »