In the realm social networking, status is everything.
Status updates and rankings keep people engaged because they’re both interactive and competitive. So, Foursquare is bringing those qualities to the real world, actualizing users’ loyalty with real clothing badges.
By leveraging its popularity with this merchandise, the growing social network is giving enthusiastic fans a way to display their loyalty, according to an article in Mashable. The seller, Nerd Merit Badges, calls them “real-world merit badges,” which prominently display your rank on your shirt, bag or any other material you choose to stick them on.
The marketing initiative could lead to a new channel of licensing for Foursquare, such as on coffee mugs, T-shirts and other items.
We’d like to try them on for size!
Photo via mashable.com
