We thought we’d exhausted all options with banner ads and pop-ups, but Apple’s CEO Steve Jobs is changing the way we interact with ads.

iAds is Apple’s new brainchild, which takes the principle of in-search advertising and applies it within the app, according to an article in Mashable.

Jobs ran with the idea as a way to fix a common problem with traditional ads, which he said is the combination of interaction and emotion. A user would explore an iAd for the movie Toy Story by clicking the ad and watching trailers, playing games and even buying products through the ad.

Go mobile, or go home, right?

Photo via apple.com